Resume/CV

Experience

Full Beauty Brands / Woman Within New York, NY
Senior Art Director, August 2008–May 2017

  • Maintain a clear brand vision across not only 56 catalogs per year, but also related collateral and a wide variety of promotions.
  • Direction of photography for both catalog and web use.
  • Direction of creative for both special promotions and new concepts.
  • Concept building and execution of launch for new spin-off division, Full Beauty Sport.

Lillian Vernon White Plains, NY
Creative Director, June 2003–July 2008

  • Functioned to ensure appropriate and brand-consistent creative vision for 15-25 catalogs/year.
  • Worked to create alignment between direct-mail & web efforts by opening communication between these parties & the various, specialized merchants.

Marke Communications New York, NY
Associate Creative Director, July 1999–May 2003

  • Generate creative for 15 catalogs per year, including women’s ready-to-wear, upscale home fashion and fine jewelry; supervising the implementation of creative concepts into actual production.
  • Assemble and manage creative teams of 8-10 members for each project including
    copywriters, art directors, photographers, stylists and desktop specialists.
  • Prepare and present workable, effective and insightful concepts to clients, creative
    director and design team.
  • Instrumental in the design and launch of Crossing Point Catalog and Jane + Co.
  • Contributed to the startup and implementation of an in-house digital photo studio.

Accounts: Limited To, Gump’s, Gump’s Interiors, Fortunoff, Jane + Co., Crossing Pointe, Le Club, Finlay Jewelry, 1-800-Flowers, Playboy, MishMash

Brogan & Tennyson, Inc. New York, NY
Senior Art Director, November 1997–July 1999

  • Design seasonal and promotional concepts for direct mail, POP and supporting collateral based on the marketing strategies, budgets, sales goals and image of each client.
  • Oversee the implementation of design concepts from initial client presentation
    to final delivery.
  • Assemble and direct a professional free-lance staff for each project, including
    illustrators, designers, stylists, copywriters and photographers.
  • Interface with Account Executives, client contacts, printers, vendors and manufacturers to ensure production quality, concept consistency, schedule and budget adherence.

Accounts: Lillian Vernon, La Cumbra Plaza, American Express, Lechters, Company Store, Century City, World Financial Center, Newport News

Avanti Press New York, NY
Senior Art Director, May 1996 to November 1997

  • Worked one-on-one with each client to develop creative concepts for catalogs, in-store
    displays and promotional materials, including national department stores and retailers, manufacturers and organizations.
  • Supervised the development and production of more than 25 publications from original concept, through all technical stages to pre-press.
  • Developed technical printing expertise and working knowledge of electronic printing systems.
  • Maintained printing and production schedules.

Accounts: Parisian, Dillards, Lechters, Dayton Hudson, Royal Caribbean

Toys“R”Us Paramus, NJ
Art Director for U.S. Market, May 1994 to May 1996

  • Created advertising concepts to promote all areas of merchandise from infant to pre-teen.
  • Interfaced with suppliers and manufacturers such as Hasbro, Disney and Play School to ensure image and copy consistency and accuracy.
  • Responsible for wide-ranging projects including catalogs, newspaper inserts, direct mail, high-end promotions, in-store displays and corporate identity pieces.

Avanti Press Miami, FL
Art Director, August 1989 to May 1994

  • Designed and produced all promotional materials with special emphasis on catalogs, ads and media kits.
  • Supervised each project through all stages using an in-house production/art staff of  50 to 60 people.
  • Responsible for meeting budgetary allowances and deadlines.

Accounts: Dillard’s, Godiva, Carson Pirie Scott, Girl Scouts of America, Delta Airlines, Dayton Hudson, Marshal Field’s